Selling directly to the consumer has many advantages for our businesses. There are several reasons why this is so, but we focus on scalability, brand governance, and customer loyalty. Our ability to scale lies in the fact that we have direct access to consumers purchasing statistics, which allows us to scale up or down production quickly based on demand. We also have greater control over branding guidelines as we do not need to rely on distribution partners to convey our message to consumers. Finally, we enjoy a higher level of loyalty and respect as we have a direct relationship with the customer. Our direct-to-consumer strategy is built directly into the core of how our business operates.
We achieve direct-to-consumer sales via eCommerce websites, social media platforms, and event pop-up kiosks. However, our primary sales channel is through independent eCommerce websites for each brand we maintain.
Benefits of ecommerce
- Reach a global audience
- Increased visibility and search engine ranking
- 24/7 availability
- Lower costs than traditional retail
- More product choice
- Personalized shopping experiences
- Freedom from geographical constraint
- Easier comparison shopping
- Greater customer loyalty