Technology is an ever-growing part of our lives, and with it comes the responsibility to dispose of outdated devices responsibly. With gadgets becoming an essential part of our lifestyle, the potential for them ending up in landfills is real. Lit Responsibly is a new take on messaging around recycling electronic devices. Through engaging campaigns on multiple platforms, the Lit Responsibly label aims to be a fun and playful way to remind us all that recycling electronics means creating a more sustainable future.